YouTube may be a great way to watch new music videos or pass an idle ten minutes at work, but it also provides some surprisingly valuable marketing lessons.
The cocktail of success underpinning famous YouTube virals and videos can be distilled by entrepreneurs and executives around the world. With viral summits now being held in the US, an entire industry has grown up around creating and exploiting viral content.
These are some of the lessons creatives and media personnel can learn from YouTube virals:
Humor is vital.
A good soundtrack helps.
Keep it short.
It’s sad to say in these supposedly enlightened times, but Miley Cyrus’s encounter with a wrecking ball in 2013 demonstrates that audiences – of both genders – are magnetically attracted to bare flesh. As a more considered counterpoint to this youthful frolicking, Dove’s Campaign for Real Beauty video has received 180 million views for its touching and inspiring portrayal of low self esteem. Even here, though, the underlying message is about personal attractiveness.
Strive for originality.
Involve the public as much as possible.
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