Everything that happens online leaves an electronic trail. Therefore every consumer action can be monitored. This is one of the biggest differentiators between Over-The-Top advertising on digital platforms and traditional media such as newspapers or cable TV. OTT advertising generates a wealth of data on how people respond to an advert and whether they engage with any call to action. Even negative data can be beneficial in terms of understanding brand perceptions or planning future promotional campaigns.


One of the most used text editors on Linux and Unix systems is Vim. Standing for VI iMproved it has replaced the original vi editor on many Linux distributions. It’s done this to such an extent that when you use the vi command on Ubuntu, CentOS or other distros what you are really getting is Vim. It has a reputation for breaking beginners to Linux. Those who accidentally open a file using the command then have no idea how to edit the file or even exit the program. Fear not though, while the interface may seem complicated and frightening to start with, it can be quite simple to use once you understand it; we promise.

Cataloguing, analyzing and storing new data at the speed of light is one of the biggest opportunities database companies are working on today. It’s also a significant threat to business in a number of ways.

Most Linux systems will have a message of the day set up to inform the user about system information once they log in. However, there is normally nothing configured to display prior to login. Providing a message prior to login can help users identify to which server they are connecting and can also serve as a legal warning to unauthorized users that they shouldn’t attempt to log in to the system. While this doesn’t come pre-configured on a Linux system, setting it up is a very simple process.

One of the biggest barriers to public cloud adoption has always been the danger of vendor lock-in. Seasoned IT professionals who’ve witnessed IT industry practices across successive generations of technology are all too aware of the trap. A vendor reels you in with bold promises of increased efficiency, agility and convenience, but once you’ve made considerable investments in its platform, technology stack or ecosystem you may well wake up one day and realize you’re locked in. What can be done to prevent this?


We’ve looked at why cloud supplier lock-in happens even to the best teams, and how it can impact your entire business. Now, let’s talk about how you can reduce the risks of cloud supplier lock-in to stop worrying and take full advantage of the cloud.