Online retail is experiencing unprecedented growth, with more customers buying online than ever before. However, competing with major ecommerce websites is not easy. Their teams of developers have a direct advantage over small businesses when it comes to partnering with big names and up-to-the-minute site fixes.
Luckily, there are ways to streamline and optimize your ecommerce website that can help you appear just as professional and user-friendly as the big names. Below we’ve assembled some top tips for developing your ecommerce website to maximize sales, usability, and security.
Not just window shopping.
Nobody likes a slow or confusing ecommerce website. Customers will quickly click away if any aspect of an online retailer seems spammy or unsafe, or if it takes its time loading up the pages, so it’s important to keep up with ecommerce trends and top security practices. See our top tips below:
Keep it simple.
Web developers can easily get carried away with website glamour or complex attributes. However, when considering ecommerce websites, simple is best. Be sure that your website focuses on what’s most important: your products. Use white space wisely and keep elements well spaced. You want to welcome your website visitors with a calming site and gently encourage them to explore and become customers. Avoid large chunks of text, autoplaying videos, or complex imagery.
Be sure that your shipping prices, tax, and prices are instantly available and easy to spot on your website. Hiding shipping and handling until the last screen of the checkout is guaranteed to result in many abandoned carts. It’s better to be upfront rather than frustrating potential customers.
Focus on easy checkout.
No matter how well designed or how fashionable your website is, if the main goal isn’t leading customers through checkout, then you may have a problem. Be sure that the shopping cart icon is easily visible and that the navigation is a simple, trackable series of screens. Customers who have to search for the checkout button or get confused during the checkout process are being handed one more excuse to click away before completing their purchase.
Ecommerce owners would be wise to take social media very seriously because odds are that their potential customers are. While not the most obviously crucial aspect of your ecommerce website, social media sharing buttons and options can help you harness engagement and word-of-mouth marketing. Both Facebook and Instagram now offer on-platform purchases, making selling your products and services easier than ever.
Ask each customer about their experience once their purchase is complete and be sure to display their responses in a prominent website location. Experts estimate that 91% of online shoppers read reviews and that 84% trust online reviews as much as a personal recommendation from someone they know. Be sure to provide this information to your potential customers to make completing their purchase that much easier.
Use high-quality images.
Blurry or unclear images make customers feel like the website they are visiting is unsafe or spammy. Make sure you use images sparingly and that you only use the highest quality images available, even if you have to pay additional fees for them. As always, original photos are best but high-quality images sourced from reputable, legal websites can also help your website appear as professional and secure as possible.
Be sure pages load fast.
Website visitors will click away from web pages that take longer than three seconds to load. Be sure that you have the bandwidth and hosting infrastructure necessary to keep your website as speedy as possible. Learn more about powerful, reliable web hosting to support your ecommerce website at 100TB.com.