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There are two things which most startups don’t have a lot of: time and money. Both are of inordinate value, both are a rare and precious commodity. Unfortunately, when it comes to building, promoting, driving and marketing a startup, there has to be a social media strategy which will either cost money (hiring experts), time (doing it yourself), or both. Fortunately, there is enough insight and information available to help you get started and avoid some major pitfalls.

SMEs, or small- to medium-sized enterprises, are the fulcrum around which an economy moves. Agile, creative and flexible enterprises can shift and adapt far more quickly than big business, and that alone is critical. In an economy where change, innovation and the allure of the new are pivotal, startups can and do thrive.

The world seems to be in one of its most turbulent states to date. The news is awash with Brexit and Trump, terrorism and crime. The economy remains in flux, roaring one way or another as people rise, organizations fall and minds are changed. For the startup setting out on seas as choppy as those whipped up by a tornado, it is a time of both stress and excitement.

The short answer is – yes, no, maybe. Actually, there isn’t a short answer. For many analysts, experts and entrepreneurs a saturated market is a good one. It’s the right place to go forth and create a new business startup, disrupting the status quo and bringing something new to the proverbial table.

Pop culture has not only hit the movies with a spectacular, special effects-driven bang (Suicide Squad, anyone?), but it is influencing the development of startups, inspiring geeks and fans to create businesses which tap into this lucrative market.

You’re thinking of starting a new business. Your idea is written down, maybe even framed on a mantelpiece. You’ve got the cash, the business plan and your first employee. You’re ready. Or are you?

Do you believe that your startup ideas are a bit too weird for mainstream success? Maybe that dream you’ve been secretly nurturing has been kept on the back-burner because you’ve been sure it wouldn’t make it. But perhaps you’re completely wrong….

You may think your startup doesn’t need a social media strategy, that a few random posts here and there are enough. You may even believe that having no time to spend on social is a valid reason for ignoring it completely. You would be wrong. On every count.