Streaming video has transformed the way first world countries consume media content. From Spotify to TuneIn, and YouTube to Netflix, conventional broadcasting and sales models have been turned on their heads by the ability to distribute media files on demand. Modern audiences are increasingly expecting instant gratification, paying monthly subscriptions for unlimited access and shunning traditional platforms like DVDs and even television.
The Real Time Messaging Protocol (RTMP) was developed by Macromedia as a method for transferring data, audio and video for their Flash technology. Macromedia were subsequently acquired by Adobe, since when the specification has been partially released enabling third parties to implement it within Adobe’s own server and client software. This has led to the technology being commonly used when streaming media for a variety of providers. In this article we’ll be looking at setting up your own media server using Nginxp-RTMP on Ubuntu 14.04.
As incredible as it may seem today, three million UK households were still reliant on dial-up internet access as recently as ten years ago. Memories of patiently (or impatiently) waiting while data trundled down a phone line through a 56K modem remain fresh, even among consumers spoilt by 4G mobile connectivity and domestic download speeds measured in Mbps rather than Kbps.
Business-to-business relationships are being expanded in living color.
‘Businesses are people too’ is an old saying in the marketing industry, one reason why the digital tools that are already widely used in the business to consumer space are being increasingly exploited by business to business (B2B) companies selling applications and services to other businesses.
More B2B companies are adopting techniques such as live chat and social media based customer relationship management (CRM) to smooth their ecommerce activity. But one of the biggest areas for growth comes from the creation and distribution of video – including promotional films, customer case studies and presentations – to help B2B marketers communicate their messages.
For the last forty years, television has evolved fairly slowly. That might raise eyebrows in this age of on-demand content, but it’s important not to confuse streaming and binge watching with the technical process of creating television programming. Now, just as 40 years ago, cameras capture two-dimensional pictures that are projected onto a rectangular screen in our living rooms. Aspect ratios have improved and picture quality is far superior, but the passive nature of our viewing experience remains similar to the 1970s.
The cloud is often portrayed as a perfect solution to IT concerns. From affordability to accessibility, its merits are championed by many. However, the cloud isn’t a nebulous theoretical concept – it involves expensive hardware and requires ongoing maintenance and supervision. There’s no doubt that cloud services can represent a simple and reassuringly robust alternative to in-house platforms, but sometimes there’s a fiscal sting in the tail which comes in the form of bandwidth costs.
YouTube may be a great way to watch new music videos or pass an idle ten minutes at work, but it also provides some surprisingly valuable marketing lessons.