It’s been an amazing year for live online video, and its success will only increase. Viewers are tuning into live linear streams of their favorite channels, and they’re catching live feeds of high-profile sporting events. In just a few weeks, the Rio Olympics will stream live to millions around the globe.
There are no ifs or buts: regardless of their device choice, great performance is a given, an absolute expectation from gamers. The gaming market globally reached almost $92 billion in 2015, and the audience is very hungry, very hungry indeed. There certainly doesn’t seem to be a slowdown in demand and so the pressure on platform hosts is vast.
For any online business the backend infrastructure that facilitates your service is vital. The network that serves your content and the speed at which it can perform must be resilient and reliable. There’s no argument there. Yet many networks are not designed to handle the huge volumes of streaming data required to serve your video content.
For any online business, the cloud infrastructure that facilitates your service is of vital importance. The network that serves your content and the speed at which it can do this must be resilient and reliable; most networks are not designed to handle the huge volumes of streaming data required to serve your video content.
YouTube is on something of a roll at the moment. The Google-owned video streaming service has just launched its subscription-based Red platform in Australia and New Zealand, with no ads or popups and the ability to save videos for offline viewing. Meanwhile, YouTube’s Connect service is also preparing to introduce a live streaming platform into an already-congested marketplace.
Retailers have long played music in their stores in a bid to tempt more customers into their premises, relax them into spending more money and even motivate shop staff. Pubs, restaurants, hair salons and hotels frequently employ similar tactics, while spa facilities often pipe mellow, relaxing vibes into massage rooms, and gyms push adrenalin-pumping power beats over super-size speakers.
Podcasting may seem like an exotic and impenetrable industry, but it represents one of the internet’s truly democratic media streaming platforms. Anyone can become a podcaster, since there is no technical proficiency required and no requirement for industry knowledge; it really as simple as talking. Anyone can perform, and anyone can listen.
Data center hardware optimized to accommodate streaming media applications is a niche area of the server market. But growing demand for business to business (B2B) video production and broadcasting is prompting some vendors to package solutions directly at companies looking to create, manage and stream their own content.