For any online business, the cloud infrastructure that facilitates your service is of vital importance. The network that serves your content and the speed at which it can do this must be resilient and reliable; most networks are not designed to handle the huge volumes of streaming data required to serve your video content.
YouTube is on something of a roll at the moment. The Google-owned video streaming service has just launched its subscription-based Red platform in Australia and New Zealand, with no ads or popups and the ability to save videos for offline viewing. Meanwhile, YouTube’s Connect service is also preparing to introduce a live streaming platform into an already-congested marketplace.
Retailers have long played music in their stores in a bid to tempt more customers into their premises, relax them into spending more money and even motivate shop staff. Pubs, restaurants, hair salons and hotels frequently employ similar tactics, while spa facilities often pipe mellow, relaxing vibes into massage rooms, and gyms push adrenalin-pumping power beats over super-size speakers.
Podcasting may seem like an exotic and impenetrable industry, but it represents one of the internet’s truly democratic media streaming platforms. Anyone can become a podcaster, since there is no technical proficiency required and no requirement for industry knowledge; it really as simple as talking. Anyone can perform, and anyone can listen.
Data center hardware optimized to accommodate streaming media applications is a niche area of the server market. But growing demand for business to business (B2B) video production and broadcasting is prompting some vendors to package solutions directly at companies looking to create, manage and stream their own content.
It was all so simple in the 1970s. Your television sat in the corner of the living room, with content broadcast at times chosen by the owners of each channel. Huge audience figures were generated by the desire to see programs that were rarely repeated, and few people had video recorders to watch broadcasts at their own convenience. Also, the limited number of broadcasters meant original content was thin on the ground.
Choosing the right media server is an important responsibility. From repurposed desktop computers in domestic environments to dedicated commercial devices hosting media files for major web sites, these digital platforms play a crucial role in storing and distributing files from sources as diverse as CD-ROMs, cameras and commercial hard drives.