Currently Viewing: Media Streaming

As a society, we depend on the internet more today than ever before. Media streaming and the Internet of Things have created an unprecedented demand for bandwidth, while increasing amounts of interpersonal communications rely on VoIP and social media. Yet the infrastructure required to channel this data has barely expanded in the last decade, and in some population centers, it’s creaking at the seams.

For the whole of the 20th century, broadcasters held sway over how we consumed multimedia content. One of the most significant shifts in mass media consumption since the Millennium has been the way video on demand providers have eclipsed traditional models of broadcasting by making streaming video services available on demand across the internet.

Such is the popularity of YouTube as a platform for corporate communications that searching for  “YouTube for business” in a Google search reveals over 820 million results. So how will it benefit your business?

Domestic media servers represent a modern solution to the issue of accessing media content from different locations. Just as the cloud has revolutionized our ability to consume third-party content, servers enable us to share digital content throughout our homes. From photos and videos to TV channels and internet radio, a well-configured server allows people to access different files in different rooms from the same server at the same time.

Remember DVDs? Those shiny silver disks seemed cutting-edge a decade ago, yet most people’s DVD collections have either been auctioned off or relegated to dusty cupboards and attics. The concept of videos and DVDs seems passé in 2016, yet the meteoric rise of video streaming hosting is still a new phenomenon. How did this industry come to dominate media on demand so quickly, and so successfully?

It’s been an amazing year for live online video, and its success will only increase. Viewers are tuning into live linear streams of their favorite channels, and they’re catching live feeds of high-profile sporting events. In just a few weeks, the Rio Olympics will stream live to millions around the globe.

There are no ifs or buts: regardless of their device choice, great performance is a given, an absolute expectation from gamers.  The gaming market globally reached almost $92 billion in 2015, and the audience is very hungry, very hungry indeed. There certainly doesn’t seem to be a slowdown in demand and so the pressure on platform hosts is vast.

For any online business the backend infrastructure that facilitates your service is vital. The network that serves your content and the speed at which it can perform must be resilient and reliable. There’s no argument there. Yet many networks are not designed to handle the huge volumes of streaming data required to serve your video content.