Live streaming has become one of the 21st century’s most disruptive forces. The long-established oligopoly of television broadcasters has been smashed by a cloud-hosted IP-powered service whose on-demand delivery more accurately caters for modern lifestyles. In an age of two-income households and endless time pressures, it’s more convenient to watch programs at a time that suits you than building each evening around scheduled broadcasts.
Video streaming is one of the 21st century’s greatest growth industries, but it’s becoming harder to impress an increasingly discerning global audience that has so much content to choose from. To help new entrants succeed in this maturing marketplace, we have compiled a list of ten golden rules every new streaming service should follow – along with practical advice on how to meet these objectives…
To the uninitiated, protocols can seem strange and mysterious. Originally referring to official procedures surrounding diplomatic activities, IT professionals have adopted the word ‘protocol’ to describe the rules governing information transmission across a communications system. Whenever you log onto a website, stream a movie or send an email, protocols are governing the dispatch and receipt of every byte of information.
If you’re one of the B2Bs that hasn’t tried online video marketing, the question is why not? Is it the expense? The time? Or the feeling that it’s not appropriate to your line of work?
Choosing a media streaming server can be challenging. The optimal setup depends on a number of criteria. This article considers key factors that can help inform your choice about the right media streaming server for your unique requirements. Here’s our list of our top 6 factors in making the right choice for you.
The question of which streaming server is right for your business is commonly debated among small companies and growing firms. Even a technophobe director or marketing manager has to recognize that a streaming server plays a crucial role in distributing content to an audience of fluctuating size with widely varying software requirements and connection speeds. However, the choice of streaming server also depends on each company’s needs and intentions – such as how the service will be offered, or what it’s intended to achieve. Ready to find out more?
Of all the factors underpinning the global growth in streaming services, MPEG-Dash may be the most significant. Yet few people outside the streaming services industry are likely to have heard of this standardized codec. So what is MPEG-Dash, and why is it so crucial to the success of on-demand content?
As a society, we depend on the internet more today than ever before. Media streaming and the Internet of Things have created an unprecedented demand for bandwidth, while increasing amounts of interpersonal communications rely on VoIP and social media. Yet the infrastructure required to channel this data has barely expanded in the last decade, and in some population centers, it’s creaking at the seams.