Our data usage has put us in a state of global crisis. Every day, billions of people use the internet. Millions are watching videos, both at home and on demand. In fact, the internet currently has over 2.4 billion users.
If you are looking to take your brand further, going the live streaming way is a natural choice – as much as 80% of your audience would rather watch a video than read a blog. Learn more about how to capture this audience attention here.
Netflix, Amazon and YouTube are the new big players in the world of visual content as a result of a revolution in viewing habits.
The music industry has acted as the frontline in digital disruption throughout history. From rock n roll being the devil’s music to punk heralding total anarchy and beyond, music is never out of the headlines for very long. However, seismic disruption started with pioneering pirated music service, Napster, at the turn of the century. Napster, illegally, handed the keys to the consumer to every record label’s music cabinet and asked for nothing in return.
In the beginning, there was YouTube. And it was good. So good, in fact, that an entire industry has developed around streaming video services. Over the top video content (OTT) is one of the world’s fastest-growing consumer markets; industry leader Netflix is now available in almost 200 countries, while arch-rival Hulu recorded 30% growth last year.
Everything that happens online leaves an electronic trail. Therefore every consumer action can be monitored. This is one of the biggest differentiators between Over-The-Top advertising on digital platforms and traditional media such as newspapers or cable TV. OTT advertising generates a wealth of data on how people respond to an advert and whether they engage with any call to action. Even negative data can be beneficial in terms of understanding brand perceptions or planning future promotional campaigns.
As OTT disrupts the way we view programs, advertisers need to establish a whole new way of reaching those coveted potential consumers. So how is success now measured? Find out here the top 5 ways to measure OTT success.