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There are a lot of people in this world who have the weirdest ideas. Some will tell you the planet is only 5,000 years old, others that aliens live among us and still more think that our planet is flatter than a 42 Inch Sony Bravia. They are of course nuts, because as we superior intellects know… we’re actually living in the Matrix.

What is latency? Simply put, latency is the lag between the request from your device and the content you’re trying…

Our data usage has put us in a state of global crisis. Every day, billions of people use the internet. Millions are watching videos, both at home and on demand. In fact, the internet currently has over 2.4 billion users.

If you are looking to take your brand further, going the live streaming way is a natural choice – as much as 80% of your audience would rather watch a video than read a blog. Learn more about how to capture this audience attention here.

Netflix, Amazon and YouTube are the new big players in the world of visual content as a result of a revolution in viewing habits.

The music industry has acted as the frontline in digital disruption throughout history. From rock n roll being the devil’s music to punk heralding total anarchy and beyond, music is never out of the headlines for very long. However, seismic disruption started with pioneering pirated music service, Napster, at the turn of the century. Napster, illegally, handed the keys to the consumer to every record label’s music cabinet and asked for nothing in return.

In the beginning, there was YouTube. And it was good. So good, in fact, that an entire industry has developed around streaming video services. Over the top video content (OTT) is one of the world’s fastest-growing consumer markets; industry leader Netflix is now available in almost 200 countries, while arch-rival Hulu recorded 30% growth last year.