Currently Viewing: Ecommerce

Coming to a life near you. How will predictive commerce change us forever, like it or not? 

We’ve never loved ‘know-it-alls’ but in no time at all we might all be living with one.

Shopping, nagging and tech will combine to create a behemoth. Ha! Predictive commerce might well rule us. Just imagine a house with a device barking out the orders: ‘ Hey we’ve run out of cereal/ toilet rolls, milk.’ ‘By the way toilet paper is on special offer at Lidl or Walmart. Want to get an order together ready for you to grab?’ ‘Don’t forget your partner’s birthday shall we order flowers? I’ve found some special white roses on special offer’ What else is there to say but, ‘yes’? I would imagine it would be a very meek ‘yes’ too.

By 2020 global ecommerce might be worth $4 trillion and there’s no sign its growth will slow. How do you create your own successful ecommerce cash cow? Here’s how.

What is your company doing to improve cyber security and the protection of online shopping and shoppers?

Micro-Moments – What Are They?

Let’s get this straight. Think about how many messages drop into your eyeball space every day. They might be alerts, ads on YouTube, emails, newsletters, push notifications or tweets. The list trails off towards the crack of doom. Sometimes we all wish we could switch it all off and be done with online conveyor belt. But this is the brave new world and we are experiencing what some have called ‘content shock’. You guessed it, we just cannot keep absorbing so much information. It is almost paralyzing.

Greg Linden, a former software engineer at Amazon, once said that every 100ms of latency cost the internet giant 1% in sales. Amazon in 2016 made net sales of $136 billion, that means that just 100 ms of latency could have cost the business $1.36 billion. Those milliseconds count.

One of the first and the most enduring ecommerce successes worldwide, eBay has always stated their real achievement isn’t global reach or trading success, but the level of trust they have built between people who are possibly on different continents who have never, and are never likely to meet.

Online shopping is in its golden years. For businesses having an online retail presence since the internet was barely able to crawl, one thing remains unchanged: customers expect both online and offline and one should complement the other.

Shopping is a necessary evil. It’s something we all need to do if we want to eat, wear clothes and furnish our homes, but the high street retail experience often delivers a side-dish of stress and frustration alongside our purchases. You could also be forgiven, given the decidedly user-unfriendly aspects of some elements of physical shopping, that those that drive changes in physical retail hate shopping too.