Micro-Moments – What Are They?
Let’s get this straight. Think about how many messages drop into your eyeball space every day. They might be alerts, ads on YouTube, emails, newsletters, push notifications or tweets. The list trails off towards the crack of doom. Sometimes we all wish we could switch it all off and be done with online conveyor belt. But this is the brave new world and we are experiencing what some have called ‘content shock’. You guessed it, we just cannot keep absorbing so much information. It is almost paralyzing.
One of the first and the most enduring ecommerce successes worldwide, eBay has always stated their real achievement isn’t global reach or trading success, but the level of trust they have built between people who are possibly on different continents who have never, and are never likely to meet.
Online shopping is in its golden years. For businesses having an online retail presence since the internet was barely able to crawl, one thing remains unchanged: customers expect both online and offline and one should complement the other.
Shopping is a necessary evil. It’s something we all need to do if we want to eat, wear clothes and furnish our homes, but the high street retail experience often delivers a side-dish of stress and frustration alongside our purchases. You could also be forgiven, given the decidedly user-unfriendly aspects of some elements of physical shopping, that those that drive changes in physical retail hate shopping too.
Ecommerce is becoming the foundation of all retailers globally. From 2014 to 2020, ecommerce sales have been predicted to grow by 132% amounting to a multi-trillion dollar industry. Even the luxury market, an industry which prides itself on its exclusivity and in-store experience, is beginning to vie for a share of the online world.