For entrepreneurs who run online businesses, the number of ecommerce tools available can feel overwhelming. In this helpful guide, we will break down the categories of tools you are most likely searching out, and provide you with a list of our favorites. While a tool might not be perfect for every type of business, those tools featured below will help you manage inventory, marketing, SEO, and more.
Choosing Ecommerce Tools
Before we get started, a few helpful tips can help you ensure that you save time and money while creating your ecommerce platforms.
- Be sure to check reviews before committing to an ecommerce tool.
- Look for tools that offer free trials to check that it will serve your purposes.
- Be wary of long-term commitments. Ecommerce tools can quickly increase your overhead.
- Only download tools from reputable sources to avoid malware.
- Choose ecommerce tools that will easily scale with your business.
- Update your tools regularly. Each tool represents a possible hole in security.
“Ecommerce has come a long way since its early beginnings back in the nineties. The market is now worth a whopping $2.3 trillion worldwide with sales expected to hit $4.8 trillion by 2021.” - Sapling Digital
Even the best ecommerce businesses will fail without the proper marketing efforts. Below are some tools to help you spread the word and create an audience full of potential customers.
Create engaging email campaigns with the help of MailChimp. This tool helps you optimize and automate your marketing outreach efforts and spread the word about your exciting business. Email plans range from free to $199, depending on your business needs.
Quickly and easily create great graphics and images without having to learn Photoshop. This tool is great for social media, infographics, and blog images. Canva is free to use, but there is an extended package available with additional tools. There are also fees for the use of Premium Canva images, but you can upload your own for free.
Monitor your business social media accounts around the clock with Mention. This helpful tool will keep a close eye on your accounts and notify should you need to intervene. Mention will also help you keep up with your industry with competitor analysis. There is also a crisis team should the worst happen. Plans start at $29 per month.
Keeping all of your ducks in a row can be a challenge. Luckily, there are plenty of tools to help you collaborate, keep track of inventory, and manage tasks.
Tickspot project and inventory management help you keep track of product as well as time. If time is money, then Tickspot will quickly pay for itself by keeping your team as efficient as possible. Try Tickspot free for 30 days to see if it’s a good fit for your business. Monthly fees range from $19 to $149 per month.
Quickly print labels, track shipping, and ensure delivery with ShippingEasy. As an ecommerce must, ShippingEasy has helped small businesses deliver on time since 2011. This tool will also manage your inventory and is optimized to easily integrate with Amazon, eBay, Shopify, and other ecommerce platforms. Manage up to 50 packages per month for free, with additional options up to 6000 for $99 per month.
Stay connected to your team with Evernote’s easy sharing. Notebooks help keep you organized and quickly send important information where it needs to go. You can even upload handwritten notes that are searchable when added to a notebook. This tool is great for receipts and busy entrepreneurs who are short on time. Evernote is free, but there are premium versions available for an additional charge.
Letting your search engine optimization go unnoticed is a major mistake that small businesses tend to make. Employ SEO tools to track search engine results for you. Many will notify you if your rankings fall.
If you are using WordPress for your small business, Yoast is an absolute must. Manage SEO, optimize for local search, and ensure quality content with a quick download. Get the free version or upgrade to the Premium package for $89 per year.
This all-in-one marketing tool is the Swiss Army knife of small businesses. Keep up with keywords, social media, internal projects, industry trends, paid traffic, public brand image, and more in one easy dashboard. Pricing starts at $99 per month with extended options and customized packages.
Don’t forget a solid web hosting foundation!
Ecommerce businesses need scalability, speed, and the necessary resources to succeed. At 100TB, our Bare Metal servers can power your online store with bandwidth and security completely covered. Not quite ready for a dedicated server? No problem. Our Virtual Servers and Private Cloud can grow along with your business through a completely scalable infrastructure. Learn more about the power and speed of 100TB web hosting services today.