As OTT disrupts the way we view programs, advertisers need to establish a whole new way of reaching those coveted potential consumers. So how is success now measured? Find out here the top 5 ways to measure OTT success.
Digital transformation has become the catchall buzz phrase. Articles are simply shared on social media and do the rounds because that’s what you do. But what does digital transformation really mean to companies and individuals? Does anyone know?
In the US and Western Europe, about a quarter of all personal spending occurs around the Christmas holidays. In the eight-week period from mid-November to mid-January it all happens. Failure to carry the right products or miscalculate marketing and pricing, and a retailer could miss out on a huge slice of its potential annual sales with catastrophic results.
As winter takes hold the desire to shut the doors and stay inside is quite strong. This is the time of year where we catch up with a little reading and start planning for 2017. So, we’re offering you 5 of the very best white papers 100TB has produced in the past few months.
So snuggle up, pour something warming, find a little something to nibble and discover just what you’ve missed while you’ve been too busy to breathe, let alone read.