This Is thom.holliday's Archive

While you might love to be online, how protected are you from the threats of hacking, snooping and surveillance?

Staying anonymous online and conducting your activities securely isn’t as easy as it sounds. As many as 6.6 million people in the U.S. were stalked online in just a single year. As many as 21% of users reported to having their online or social media accounts hacked at least once. Privacy concerns in the U.S. have made as much as 74% of respondents in a study limit their online activity.

For organizations, losing out on privacy is a big risk factor, and as Pew Research Center found out, not many believe it’s possible to be completely anonymous online.

Netflix, Amazon and YouTube are the new big players in the world of visual content as a result of a revolution in viewing habits.

We live in an age when a home can have numerous devices attempting to upload and download data through one overburdened broadband connection. From IoT-enabled smart devices to automatically-updating tablets and phones, connection speeds can be under strain. This is before people start streaming content or playing games online.

As the big streaming video providers like Netflix and Amazon continue to augment their services with blockbuster TV series, movies and original content, an increasing number of people are opting for their all-you-can-eat buffet of streaming delights. The services are typically a lot less expensive than a cable or satellite TV package from one of the big broadcasters, and in recent years we have seen the rise of the ‘cord-cutters’ – people opting to cancel their expensive cable subscriptions in favor of on-demand streaming services.

Over-the-top (OTT) streaming has evolved faster than anyone could have expected. Adoption is through the roof. Not only that, OTT streaming solutions are becoming increasingly smart and inventive as big companies snap up small startups, and great minds find new ways to tap into the OTT market. Want to know who to watch out for in 2017?

The broadcasting industry is going through big changes as OTT (‘over the top’) content continues to disrupt the sector’s traditional business models. OTT represents a big opportunity for content broadcasters, providers and distributors large and small. They can deliver streaming video-on-demand direct to viewers over the web, rather than via broadcast, cable or satellite TV. But to make an OTT model work effectively, media businesses are going to have to get far better at handling big data.

In the beginning, there was YouTube. And it was good. So good, in fact, that an entire industry has developed around streaming video services. Over the top video content (OTT) is one of the world’s fastest-growing consumer markets; industry leader Netflix is now available in almost 200 countries, while arch-rival Hulu recorded 30% growth last year.

Everything that happens online leaves an electronic trail. Therefore every consumer action can be monitored. This is one of the biggest differentiators between Over-The-Top advertising on digital platforms and traditional media such as newspapers or cable TV. OTT advertising generates a wealth of data on how people respond to an advert and whether they engage with any call to action. Even negative data can be beneficial in terms of understanding brand perceptions or planning future promotional campaigns.